Commonsense Direct Marketing - Hardcover

Bird, Drayton

4.25

44 ratings by Goodreads

9780946287000: Commonsense Direct Marketing

Hardcover

ISBN 10: 0946287007 ISBN 13: 9780946287000

Publisher: Imprint unknown, 1982

View all copies of this ISBN edition:

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.

The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns.

For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.

"synopsis" may belong to another edition of this title.

Review:

"If you read no other book on direct marketing you should find the time to read this one." -- Direct Marketing International "Direct Marketing International"

"Read and re-read it. It contains the knowledge of a lifetime." -- David Oglivy

"If you read no other book on direct marketing you should find the time to read this one." -- Direct Marketing International

"Read and re-read it. It contains the knowledge of a lifetime." -- David Oglivy

From the Publisher:

Three previous editions of Drayton Bird's hugely acclaimed testbook have made it the most authoritative - and popular - European book on direct marketing ever published. The fourth shows no change in this winning game and is now in an enlarged format, fully illustrated and with a new layout making reference even easier.

"About this title" may belong to another edition of this title.