Items related to Art Marketing 101: A Handbook for the Fine Artist
Synopsis
This user-friendly and up-to-date handbook takes new and professional artists through the basics of creating a successful business. Artists will learn how to couple their creativity with clever business sense to establish a lucrative art career. An at-a-glance layout makes information easily accessible and encourages artists to make notes, fill in the blanks, and use checklists, featuring: New to this edition: Internet marketing advice; Innovative marketing ideas for the new millennium; A resource section in the back of the book; In addition to these effective offerings: Alternative avenues for selling art; Tricks to succeeding without a rep; How to build positive name recognition through marketing and publicity tactics; Sound advice on legal issues, such as licensing, copyrights and contracts; Guidelines for preparing a marketing and business plan; What's more, readers will find dozens of helpful tips, contact information, forms and research data to help them further their careers.
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About the Author
Constance Smith has been working with fine artists for over 21 years, first as an art rep and then as a publisher of marketing books for fine artists.
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- PublisherWriter's Digest Books
- Publication date2004
- ISBN 10 0940899485
- ISBN 13 9780940899483
- BindingPaperback
- Number of pages304
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