Launching New Ventures: An Entrepreneurial Approach - Softcover

Allen, Kathleen R.

Softcover

ISBN 10: 0936894733 ISBN 13: 9780936894737

Publisher: Upstart Pub Co, 1995

Synopsis

In Launching New Ventures, Allen prepares students to spearhead new initiatives--paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen's own firsthand experience guide students through the logical process of recognizing an opportunity, testing a business concept, and implementing a formal business plan. Updated Case Studies and Entrepreneur Profiles showcase a range of high-profile start-ups and their founders, while accompanying discussion questions allow students to apply their analytical skills. The enhanced ancillary package--with new testing, video, and online resources--makes course management more efficient and learning more dynamic.

About this edition

• Publisher: Upstart Pub Co
• Publication date: 1995
• ISBN 10: 0936894733
• ISBN 13: 9780936894737
• Binding: Paperback