Can you write a greeting card or come up with a snappy saying for a bumper sticker? How about inventing the next craze - crazes that depend on clever words to make the gimmick work? Sure you can! All it takes is a little creativity - and a solid understanding of the market you're writing for. It used to be called the greeting card market, but with clever slogans appearing on everything from car bumpers to mugs and all sorts of clothing, it was inevitable that we would have to start calling it the 'social expression' market. But whatever it is called, it's a market that's hugry for clever writers - and it's a profitable market for those writers who know the ropes. Here Molly Wigans, former staff writer for Hallmark and current successful freelancer, shares her years of experience in writing for the social expression market that encompasses greeting cards, plaques, buttons, bumper stickers, t-shirts and countless other novelties. Novelties with one very important thing in common - someone has to come up with - and write - the ideas! Why not you?
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Explains how to get started in writing greeting cards, mugs, t-shirts, bumper stickers, suction-cup signs, checkbook covers, and key rings.
"About this title" may belong to another edition of this title.
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