Rules for Revolutionaries: The Capitalist Manifesto for Creating New Products and Services - Hardcover

Kawasaki, Guy

Hardcover

ISBN 10: 0887309968 ISBN 13: 9780887309960

Publisher: Harper Business, 1999

Synopsis

The author of Selling the Dream offers entrepreneurs, engineers, inventors, product managers, and small-business owners dynamic guidance to surviving the many challenges that arise when creating and marketing your own new products or services. Tour.

About this title

Review:

Guy Kawasaki, former chief evangelist at Apple Computer and an iconoclastic corporate tactician who now works with high-tech startups in Silicon Valley, is back in print with his seventh book: Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services. Entertainingly written in collaboration with previous co-author Michele Moreno, it lays out Kawasaki's decidedly audacious (but personally experienced) strategies for beating the competition and triumphing in today's hyper-charged business environment. The book is divided into three sections, whose titles alone epitomise its thrust and tone. The first, "Create Like a God," discusses the way that radical new products and services must really be developed. The second, "Command Like a King," explains why take- charge leaders are truly necessary in order for such developments to succeed. And the third, "Work Like a Slave," focuses on the commitment that is actually required to beat the odds and change the world. A concluding section is filled with entertaining and inspirational quotes on topics like technology, transportation, politics, entertainment, and medicine that show how even some of our era's most successful ideas and people--the telephone, Louis Pasteur, and Yahoo! among them--have prevailed despite the scoffing of naysayers. --Howard Rothman, Amazon.com

Review:

"The most original, readable, and useful guide to success in business that I've read. . . . Rules for Revolutionaries will become the anthem of our time." -- Benjamin M. Rosen, chairman, Compaq Computer Corporation"Rules, which teaches would-be innovators how to expand the status quo and succeed in the process, is an easy and entertaining read full of commonsense guidelines, mind-expanding exercises, and down-to-earth aphorisms."-- "Business 2.0"

About this edition

• Publisher: Harper Business
• Publication date: 1999
• ISBN 10: 0887309968
• ISBN 13: 9780887309960
• Binding: Hardcover
• Edition number: 1
• Number of pages: 224