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Synopsis
Every fortune 500 corporation, movie star, and scandal queen can attest that a good publicist is essential to building success and maintaining public support. For the small business owner, the entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need.
In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars - and how those strategies can be utilized on little or no budget.
Using case histories, tips from his own experiences, and by providing important weapons - including the Ten Commandments of Guerilla P.R. and a start-up list of important contacts - Levine shows you how to think like a publicist and map out a strategy for success.
This book is for people who need to engage the media and want quick and ingenious methods to bridge the gap between their message and the public.
"synopsis" may belong to another edition of this title.
Synopsis
This guide reveals low- or no-cost strategies for waging a publicity campaign. It shows entrepreneurs, small business owners and anyone who needs to engage the media how to bridge the gap between the message and the public. Complete with case histories, tips from the author's own experience, "The Ten Commanments of Guerilla PR" and a list of start-up contacts, Levine shows how to think like a publicist and map out a winning strategy for success.
"About this title" may belong to another edition of this title.
- PublisherHarperCollins
- Publication date1993
- ISBN 10 088730608X
- ISBN 13 9780887306082
- BindingHardcover
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ISBN 13: 9780887306082
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ISBN 13: 9780887306082
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Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign Without Going Broke
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ISBN 13: 9780887306082
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Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign Without Going Broke
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ISBN 10: 088730608X
ISBN 13: 9780887306082
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