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Gerber, Michael E. The Power Point ISBN 13: 9780887305368

The Power Point - Softcover

 
9780887305368: The Power Point
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Helps a company identify its Power Point by listing the fundamentals that businesses must satisfy to survive and excel and by spotlighting the four most important groups of people for every business

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Synopsis:
There is, for any great business, a decisive place to be, in the minds of customers, competitors and employees. That place is the company's power point, and this book is about how to find that place. This book is an expansion of ideas on marketing from "The E-Myth", the author's last book. It suggests a step-by-step process through which a company can obtain a sound position in any market, in any economy, no matter how great the competition, if it understands the perceived needs of its consumer and how those perceived needs are continually being frustrated as the consumer attempts to satisfy them.

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  • PublisherHarper Business
  • Publication date1992
  • ISBN 10 0887305369
  • ISBN 13 9780887305368
  • BindingPaperback
  • Number of pages175
  • Rating

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9780887304668: The Power Point

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ISBN 10:  0887304664 ISBN 13:  9780887304668
Publisher: Harper Business, 1991
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