On-Demand Printing: The Revolution in Digital and Customized Printing - Hardcover

Fenton, Howard M.

Hardcover

ISBN 10: 0883621940 ISBN 13: 9780883621943

Publisher: Printing Industries Press, 1997

Synopsis

This text describes what on-demand printing is, the economics of on-demand printing, and the market and technological forces driving on-demand printing. The authors also review the core applications for on-demand printing, including commercial applications, book publishing and in-house publications.

About this title

From the Back Cover:

9642D-7

Technologies, applications, marketing, sales and beyond!

The most comprehensive, up-to-date guide to on-demand printing.

On-demand printing is revolutionizing the short-run printing business. On-Demand Printing, Second Edition presents all the concepts, economics, technologies and applications you need to serve this exploding market-profitably. In this completely revised edition, two of the graphics art industry's leading consultants review all your latest options for delivering high-quality, customizable short runs-and introduce essential marketing, sales and management techniques that make the difference between success and failure. Learn about:

• Commercial applications, book publishing, in-house applications, labels and beyond.
• Second-generation, database-integrated variable printing.
• Paper and bindery issues.
• Digital files and networks.
• The commercial service provider business.
• Planning for the future.

Understand the advantages and tradeoffs associated with every demand printing technology, including high-speed copiers, hybrids, high-quality printers and color copiers. Don't miss in-depth, up-to-date reviews of these and other leading competitors: Agfa Chromapress, Presstek Technologies, IBM Printing Systems, Indigo E-Print 1000, Kodak Lionheart, Scitex Digital Presses, T/R Systems MicroPress, Xeikon DCP/32D and Xerox DocuTech.

To make a profit in this fast-growing, fast-changing marketplace, you need the best, most current insight you can find. You need On-Demand Printing, Second Edition.

Synopsis:

Discusses the practice of printing material as it is called for, usually in short runs with quick turnaround rather than in large runs of predetermined numbers. Considers markets, commercial and other applications, technology, specific devices, marketing and sales, the role of paper, second-generation variable printing, the Internet, bindery issues

About this edition

• Publisher: Printing Industries Press
• Publication date: 1997
• ISBN 10: 0883621940
• ISBN 13: 9780883621943
• Binding: Hardcover
• Edition number: 2
• Number of pages: 308