Items related to Music in the Market
Synopsis
Cusic examines the music business in the context of popular culture, the ways that popular music is disseminated in the American commercial market, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. He also discusses the marketing of specialty music--classical, gospel, jazz, bluegrass, rap, and folk, by small independent labels.
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Product Description
This work explores the relationship of popular music and popular culture, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies.
From the Back Cover
Here is a detailed overview of the business of popular music. No study of popular music - its artists, recordings, and songs - is complete without perspective on the companies that deliver this music to the public. Don Cusic shows how the music business fits into popular culture and exactly how popular music is disseminated in the American commercial market. This book explores the relationship of popular music and popular culture, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. In addition, the book discusses the marketing of specialty musics, such as classical, gospel, jazz, bluegrass, rap, and folk, by small, independent labels. Students and scholars of popular culture, as well as fans of popular music, will find Music in the Market invaluable as it explains how music becomes part of our lives from the perspective of the music business. To understand the music business is to understand the link between artists, market, and consumers.
"About this title" may belong to another edition of this title.
- PublisherUniversity of Wisconsin Press
- Publication date1998
- ISBN 10 0879726946
- ISBN 13 9780879726942
- BindingPaperback
- Number of pages198
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Music In The Market
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Music In The Market by Cusic, Don [Paperback ]
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Music In The Market
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Music in the Marketplace
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Popular Pr of Bowling Green State, 1996
ISBN 10: 0879726946
ISBN 13: 9780879726942
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