Items related to Who Put Con in Consumer? (Paper)
Synopsis
With keen determination and perception, David Sanford peers behind the posh public relations offices into the back rooms where policies are made, into the minds that decide what the consumer will buy, how much it will cost, and how it will be packaged and publicized Do the presidents of General Mills and Pillsbury eat their own pre-packaged macaroni-and-cheese and canned hollandaise sauce? "Absurd!" declares Sanford, and he discloses the profit motivation behind such seemingly public-oriented products as vitamin additives and "add-your-own-egg" mixes. From children's toys to "harmless" drugs, Sanford shows how big business plays on public weaknesses, current fads, and the consumer's lack of precise information in order to sell its products.
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About the Author
David Sanford has been married nearly 22 years and is the father of five children. He, along with his wife, is the director of Sanford Communications-a company that works with Christian ministry leaders and publishers to develop life-changing books. He and his wife are the conceptual creators of the Living Faith Bible from Tyndale.
"About this title" may belong to another edition of this title.
- PublisherW. W. Norton & Co.
- Publication date1972
- ISBN 10 0871400707
- ISBN 13 9780871400703
- BindingPaperback
- Number of pages372
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_374439965
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The Complete Book of Needlecraft
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ISBN 10: 0871400707
ISBN 13: 9780871400703
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