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The basic message here is that research need not be expensive, overly complex, or statistical to be helpful to managers in a wide range of organizations. The book is well organized and written. Annotation copyright Book News, Inc. Portland, Or.
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- PublisherMcGraw-Hill Inc.,US
- Publication date1988
- ISBN 10 0870947729
- ISBN 13 9780870947728
- BindingHardcover
- Number of pages200
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Cheap but Good Marketing Research
Published by
Business One Irwin
(1988)
ISBN 10: 0870947729
ISBN 13: 9780870947728
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Hardcover
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Book Description Hardcover. Condition: New. New. book. Seller Inventory # D8S0-3-M-0870947729-6
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