Cold War Rhetoric: Strategy, Metaphor and Ideology (Rhetoric & Public Affairs) - Softcover

Medhurst, Martin J.; Ivie, Robert L.; Wander, Philip; Scott, Robert L.

Softcover

ISBN 10: 0870134426 ISBN 13: 9780870134425

Publisher: Michigan State University Press, 1997

Synopsis

Cold War Rhetoric is the first book in over twenty years to bring a sustained rhetorical critique to bear on central texts of the Cold War. The rhetorical texts that are the subject of this book include speeches by Presidents Eisenhower and Kennedy, the Murrow- McCarthy confrontation on CBS, the speeches and writings of peace advocates, and the recurring theme of unAmericanism as it has been expressed in various media throughout the Cold War years. Each of the authors brings to his texts a particular approach to rhetorical criticism--strategic, metaphorical, or ideological. Each provides an introductory chapter on methodology that explains the assumptions and strengths of their particular approach.

About this title

About the Author:

MARTIN J. MEDHURST is Distinguished Professor of Rhetoric and Communication and Professor of Political Science at Baylor University in Waco, Texas.

About this edition

• Publisher: Michigan State University Press
• Publication date: 1997
• ISBN 10: 0870134426
• ISBN 13: 9780870134425
• Binding: Paperback
• Number of pages: 230