Our relentless drive to create makes us unique among living creatures. What is special about the human brain that enables us to innovate? Why don't cows choreograph dances? Why don't squirrels build elevators to their treetops? Why don't alligators invent speedboats?
Weaving together the arts and sciences, neuroscientist David Eagleman and composer Anthony Brandt explore the need for novelty, the simulation of possible futures, and the social components that drive the inventiveness of our species. Taking us on a tour of human creativity from Picasso to concept cars to umbrellas to lunar travel, Brandt and Eagleman explore the cognitive software that generates new ideas, and illuminate the key facets of a creative mentality. Through understanding our ability to innovate - our most profound, mysterious, and deeply human capacity - we can meet the challenge of remaking our constantly shifting world.
"synopsis" may belong to another edition of this title.
"About this title" may belong to another edition of this title.
Shipping:
£ 32
From United Kingdom to U.S.A.
Book Description Paperback. Condition: New. In this exploration of humans? unique drive to innovate, a neuroscientist and a composer discuss how new ideas are generated by our brains? ?creative software?. After analysing examples of inventiveness, from Picasso?s portraits to lunar travel, they demonstrate the important role of schools and businesses in fostering creativity by encouraging the bending, breaking and blending of existing ideas. Seller Inventory # 516238
Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0857862073
Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0857862073
Book Description Paperback. Condition: new. New. Seller Inventory # Wizard0857862073
Book Description Condition: new. Seller Inventory # FrontCover0857862073