Open Innovation in the Food and Beverage Industry (Woodhead Publishing Series in Food Science, Technology and Nutrition) - Hardcover

Marian Garcia Martinez

Hardcover

ISBN 10: 0857095951 ISBN 13: 9780857095954

Publisher: Woodhead Publishing Ltd, 2013

Synopsis

Food and beverage companies are increasingly choosing to enhance internal idea development by pursuing an 'open innovation' approach, allowing the additional exploitation of external ideas and paths to market. Drawing on a range of important case studies, Open innovation in the food and beverage industry investigates the challenges and opportunities afforded by the incorporation of open innovation into the food industry. Part one provides a comprehensive overview of the changing nature of innovation in the food and drink industry. Part two then reviews the role of partners and networks in open innovation, before part three goes on to explore the establishment and varied management aspects of open innovation partnerships and networks. Finally, open innovation tools, processes and managerial frameworks are the focus of part four.

Key Features: investigates the challenges and opportunities afforded by the incorporation of open innovation into the food industry; provides a comprehensive overview of the changing nature of innovation in the food and drink industry and reviews the role of partners and networks in open innovation; explores the establishment and varied management aspects of open innovation partnerships and networks and discusses the development, application and psychology of a range of initiatives.

Contents: Part 1 The changing nature of innovation in the food and drink industry: Trends in the acquisition of external knowledge for innovation in the food industry; The tension between traditional innovation strategies and openness: Lindt s controlled open innovation approach; The role of open innovation in the industry convergence between foods and pharmaceuticals; Accelerating the innovation cycle through intermediation: the case of Kraft s melt-proof chocolate bars; The impact of open innovation on innovation performance: the case of Spanish agri-food firms. Part 2 Partners and networks for open innovation: Partnering with public research centres and private technical and scientific service providers for innovation: The case of Italian rice company Riso Scotti; Consumers as part of food and beverage industry innovation; Co-creation of value with consumers as an innovation strategy in the food and beverage industry: the case of Molson Coors talking can ; Collaborative product innovation in the food service industry: Do too many chefs really spoil the broth? Effectiveness of cluster organisations in facilitating open innovation in regional innovation systems: the case of Food Valley in the Netherlands; The importance of networks for knowledge exchange and innovation in the food industry. Part 3 Establishing and managing open innovation partnerships and networks: Managing open innovation communities: the development of an open innovation community scorecard; The evolution of partnering in open innovation: From transactions to communities; Managing co-innovation partnerships: the case of Unilever and its preferred flavour suppliers; Managing asymmetric relationships in open innovation: lessons from multinational companies and SMEs; Challenges faced by multinational food and beverage corporations when forming strategic external networks for open innovation. Part 4 Open innovation tools, process and managerial frameworks: The Want Find Get Manage (WFGM) framework for open innovation management and its use by Mars, Incorporated; Crowdsourcing: the potential of online communities as a tool for data analysis; The role of information systems in innovative food and beverage organizations; Effective organizational and managerial company frameworks to support open innovation: Overview and the case of Heinz; Innovating with brains: the psychology of open innovation.

About this title

Review:

"...many agricultural and applied economics practitioners will find this book’s subject matter both interesting and timely...provides excellent insight into a body of literature about innovation and technology management."--American Journal of Agricultural Economics, January 27, 2015

About the Author:

Dr Marian Garcia Martinez is Director of the MSc in Value Chain Management and Senior Lecturer in Agri-Food Marketing at Kent Business School, UK. Her research focuses on NPD and innovation managements, in particular how SMEs use consumer insights to enhance their innovation performance. She has published numerous articles on the transition from closed to open innovation and the organisational and managerial challenges companies face to accommodate a more externally orientated mind-set.

About this edition

• Publisher: Woodhead Publishing Ltd
• Publication date: 2013
• ISBN 10: 0857095951
• ISBN 13: 9780857095954
• Binding: Hardcover
• Number of pages: 448
• Editor: Marian Garcia Martinez