The Digital Business Start-Up Workbook: The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit - Softcover

Rickman, Cheryl

Softcover

ISBN 10: 085708285X ISBN 13: 9780857082855

Publisher: Capstone, 2012

Synopsis

Digital Business Start-Up Workbook

About this title

Review:

A thoroughly practical guide to starting up a digital business, covering a full journey from idea to exit a solid practical guide. (TalkBusiness, July 2012)

From the Back Cover:

How do I know if my idea will work?
How do I decide on the business model?
How do I find my audience?

Your digital business start-up journey begins here.

From the bestselling author of The Small Business Start-Up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business.

Learn how to:

• Assess whether your business idea will work online/digitally
• Choose the right business model for your proposition and avoid wasting time
• Assess demand, viability and uncover untapped needs and gaps in the market
• Build a usable, engaging website and mobile app
• Create a buzz using social networking
• Drive high quality traffic to your site and convert visitors into paying customers
• Use search engine optimization (SEO) and marketing (SEM) tools effectively
• Raise finance and protect your business
• Build and maintain a strong brand
• Recruit and retain a strong team
• Sell the business of find a suitable successor

"This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way."
--Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food)

"If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!"
--Rowan Gormley, Founder and CEO of NakedWines.com

"Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business."
--Elizabeth Varley, Founder and CEO of TechHub

About this edition

• Publisher: Capstone
• Publication date: 2012
• ISBN 10: 085708285X
• ISBN 13: 9780857082855
• Binding: Paperback
• Edition number: 1
• Number of pages: 320