Business Marketing Management - Hardcover

Bingham, Frank G.

9780844229645: Business Marketing Management

Hardcover

ISBN 10: 0844229644 ISBN 13: 9780844229645

Publisher: NTC Publishing Group,U.S., 1997

This text takes a practical approach to business-to-business marketing. Topics covered include total quality management and technology, as well as case studies at the end of chapters and parts.

"synopsis" may belong to another edition of this title.

From the Publisher:

Each chapter features real-world cases and applications assignments in e-commerce, Internet Marketing, and business ethics. Each case has been specifically created to apply and support student's understanding of chapter concepts. All cases and assignments are new.
Comprehensive and flexible format allows instructors to focus on general business marketing, e-commerce/Internet marketing, or business ethics.
Text has a practical application of business theory, presented in an engaging and intellectually challenging format.
business and marketing ethics action boxes included in every chapter which addresses complex ethical considerations integral to successful decision-making and presents the theoretical basis for ethical decision making.
Chapter Cases provide a focused examination of the chapter's topics and issues, followed by assignments to probe for causes, solutions, and lessons. Cases are new and have been classroom tested.
Great pedagogy: Chapter Outlines provide a 'road map' to the chapter, reflecting the way in which various topics are related. Learning Objectives highlight the primary points of interest in the chapter. Concept Questions check retention of concepts before getting to the end of a chapter. Business Marketing in Action boxes contain a brief story of real business dilemmas or tactics and illustrate a major concept. Strategy at Work boxes give students a picture of real-life marketing strategy at work. What Would You Do boxes present an ethical issue for discussion or team presentations. Enumerated Summaries recap chapter contents point by pint, and are numbered for easy reference. All have been classroom tested.
Instructor's Manual/Test Bank: 0844215376: Presents chapter-by-chapter instructor's notes for special features in the text and end-of-chapter cases, Internet assignments, answers to cases and assignments, and over 70 transparency masters. Expanded test question database offer 1,300 multiple choice, true/false, short answer and essay questions.

Computest: 0658015354

Video: 0-658-01536-2: Only BSB book to offer Four segments pertinent to Business Marketing: "Logistics-Careers with a Challenge;' "The Next Generation of B2B e-Commerce; "Ethics and Success in Business; - and "Your Competitive Edge.'

"About this title" may belong to another edition of this title.