BMW - Hardcover

Schlegelmilch, Rainer W.; Lehbrink, Hartmut; Von Osterroth, Jochen

Hardcover

ISBN 10: 0841602743 ISBN 13: 9780841602748

Publisher: Amer Map Corp, 2008

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The name BMW stands for sportiness, dynamism, high-tech, and desings characterized by a timeless yet functional elegance. People own a BMW "because it is a pleasure to drive", as one of the advertising slogans of the Munich company puts it. The sporty image goes back a long way. It applies tho the earliest products manufactured under the sign of the white and blue propeller in the early 1930s. Anyone who says BMW has legendary cars in mind, such as the pre-War 328, the 507 of the mid-1950s, the M1 of the late 1970s, can recount innumerable motor racing victories up to and including Formula 1.BMW signifies not least the attempt to make ordinary folk mobile with the lsetta and the 700. They, too, are the subject of this book, a book which attempts to trace the origins of the marque, lost in the obscurity of the First World War.

BMW verk�rpert Sportlichkeit, Dynamiki High-Tech und Formen von zeitlos-zweckorientieter Eleganz. Einen BMW besitze man aus Freude am Fahren, heibt es in einem Werbeslogan des M�nchener Hauses. Das sportive Image hat Tradition und manifestiert sich bereits Anfang der dreibiger Jahre durch die ersten eigenen Produkte im Zeichen des weibblauen Propellerkreises. Wer BMW sagt, denkt an legendare Automobile wie den 328 der Vorkriegszeit, den 507 der Mittf�nfziger, den M1 der spaten 1970-er, weib von uzahligen Siegen im Rennsport bis hinauf in die Formel. Der Name BMW steht nicht zuletzt f�r den Versuch, einer breiten Kauferschicht mit der Isetta und dem 700 Mobilitat zu verleihen. Davon erzahlt dieses Buch und sp�rt zugleich den Urspr�ngen der Marke nach, die sich im Dunkel des Ersten Weltkriegs verlieren.

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Synopsis

The sign of the white and blue propeller circle has signified BMW since the 1930s: sporty, dynamic, radiating brilliance, with timeless elegance and countless successes in the German touring car championships, as well as in Formula 2 and Formula 1 racing. The mention of BMW brings to mind legendary cars like the pre-war 328, the 507 from the mid-1950s, or the M1 of the late 1970s. But the name BMW also stands for attempts to lend mobility to a wide class of buyers, for example with the Isetta and the 700. In a historical overview, this book first tells the legendary history of the Bavarian automobile firm and goes back to its beginning, the traces of which are lost in the darkness of the First World War. Following this, individual models are introduced by means of articles and excellent color photography.

About the Author

Hartmut Lehbrink s studies of English and German philology took him to Geneva, Munster, and Bonn. He has written numerous contributions for periodical publications including Auto, Motor und Sport and ADAC-Motorwelt."

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