Battle for the Beetle - Softcover

Ludvigsen, Karl

4.11

9 ratings by Goodreads

Softcover

ISBN 10: 0837616956 ISBN 13: 9780837616957

Publisher: Bentley Publishers, 2000

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The untold story of the post-war battle for Adolf Hitler's giant Volkswagen factory and the Porsche-designed car that became an icon for generations around the globe. The Volkswagen was the showpiece of the achievements of Adolf Hitler's Third Reich. Backed by the F�hrer himself, it struck fear into the hearts of all who owned and managed Europe's car industry. Designed to "out-Ford Ford", the Beetle would dwarf their efforts with its low price and high production. After World War II what was to be the fate of this odd bug-shaped car and its colossal bomb-battered factory? View picture detail Legend has it that the victors underestimated the potential of the car that would become the automotive icon of several generations, indeed the world's most-famous and most-produced automobile. Karl Ludvigsen's interviews and researches in British, German, American, Australian and Belgian archives prove the contrary. His hitherto-untold story of why and how they didn't get the factory makes revealing and engrossing reading. History buffs and followers of World War II and its aftermath will relish the way Ludvigsen depicts afresh the creation of the VW by renowned and "untouchable" engineer Ferdinand Porsche, the building of its factory by Hitler crony Robert Ley, "a notorious womanizer who drank too much," and the wartime career of the huge Wolfsburg plant as the prime contractor for the jet-powered V-1 flying bomb, the world's first successful cruise missile. Car enthusiasts who consider themselves well-read will be absorbed by Ludvigsen's disclosures of the national and company mindsets that affected their respective attitudes toward the radical Volkswagen. Most astonishing are his revelations of the deep interest of Ford in the VW factory. Far from rejecting the VW plant, Ford proposed that it be merged with its existing German operations. But the executive charged with the mission (Ludvigsen reveals his identity) failed to follow through. Ludvigsen traces the Beetle's impact on the world of autos, from the Chevrolet Corvair and Hino Contessa to rear-engined Fiats, Skodas and Hillmans. We learn why the most startling decision made by VW chief Heinz Nordhoff was not to change his car's design. And we are brought right up to the 1998 launch of VW's New Beetle. For those who wish to comprehend its amazing impact on the auto market, Battle for the Beetle is the essential source.

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About the Author:

Karl Ludvigsen has a distinguished record of accomplishment at senior levels throughout the worldwide motor industry. He has received wide recognition for his work as an editor, journalist, historian and author. Not only has he been employed at senior levels with Ford of Europe, Fiat North America, and General Motors, but he has also been involved in editorial roles with Motor Trend magazine, Auto Age, and Sports Car Illustrated and Car and Driver. Ludvigsen is in demand from the press of North America and Europe as a source of information on industry trends, and he is a frequent speaker at conferences. Currently, Ludvigsen acts as Chairman of Ludvigsen Associates Limited (a consulting company), Managing Director of Euromotor Reports Limited and Director of Ludvigsen Library Limited.

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