BRINGING YOUR BUSINESS TO LIFE: The Four Virtues That Will Help You Build a Better Business and a Better Life - Hardcover

NAUGHTON MICHAEL

9780830745937: BRINGING YOUR BUSINESS TO LIFE: The Four Virtues That Will Help You Build a Better Business and a Better Life

Hardcover

ISBN 10: 0830745939 ISBN 13: 9780830745937

Publisher: Regal Books, 2008

Bringing Your Business to Life examines the four virtues necessary for doing well and being good, within the complexities of the life of the businessperson. The authors draw from their vast combined experiences and from the rich and profound tradition of the four virtues of prudence, justice, courage and temperance to teach today’s entrepreneur in business. Practical and inspiring, this unique blend of real cases and practical insights provides a balanced approach to doing business. For anyone with entrepreneurial spirit, Bringing Your Business to Life provides a unique integration of moral reflection and entrepreneurial experience that displays the importance and the benefits of applying faith at work, both personally and professionally.

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From the Back Cover:

Too many business books are sophisticated in technical understanding of entrepreneurship but skim over or ignore the moral complexity of starting and growing an enterprise. In a similar way, books on the moral and spiritual life are na�ve when it comes to the difficulties and pressures of running a business. Bringing Your Business to Life integrates business practice and theory, drawing upon a rich virtue tradition from Scripture and Western philosophy combined with case studies of entrepreneurs who reveal their struggles to remain faithful to the virtue precepts within their businesses. You will be inspired and motivated to take your faith to work as you think about how to apply the principles, practices and portraits presented in these pages.Bringing Your Business to Life explores the fact that oftentimes much more than a fresh approach and a good business plan are needed to strengthen the opportunities for success within an entrepreneurial business environment. The more that young entrepreneurs can learn to embrace a balanced work-life ratio, while incorporating virtue and holistic thinking into their business model, the better chance their small businesses will stand to succeed. Mike Curb, Founder, Curb Records

About the Author:

JEFFREY CORNWALL is the inaugural recipient of the Jack C. Massey Chair in Entrepreneurship at Belmont University in Nashville, Tennessee. He has held several faculty positions and was co-founder and President/CEO of a fast-growing corporation before returning to academics. Dr. Cornwall consults with a variety of businesses, is the author of four books and has a top-rated blog, The Entrepreneurial Mind.
MICHAEL NAUGHTON holds the Moss Endowed Chair in Catholic Social Thought at the University of St. Thomas, Minnesota. He is the director of the John A. Ryan Institute for Catholic Social Thought and he is the author and editor of several books and dozens of articles.

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