Minority Influence (Cultural Series) (Nelson-Hall Series in Psychology) - Softcover

Moscovici, Serge; Mucchi-Faina, Angelica

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9780830412815: Minority Influence (Cultural Series) (Nelson-Hall Series in Psychology)

Softcover

ISBN 10: 0830412816 ISBN 13: 9780830412815

Publisher: Cengage Learning, 1980

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Twenty-one European and American researchers contribute their thoughts on a variety of topics relating to minority influence. The authors grapple such issues as the power of minorities to provide social change; the minorities' capacity to induce divergent thinking; group polarization; the place of historical method and the importance of field study. Contributions are grouped into three sections representing theory, limits of study, and methods. Some examples: In part one, Crano analyzes the role of social comparison processes and provides an integrative model. In part two, Worchel argues that groups evolve over time in a predictable manner and that the impact of the minority will depend on the stage of group development. In part three, Personnaz and Personnaz explain the importance of the spectrometer method.

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Synopsis:

In this book, twenty-one European and American researchers contribute their thoughts on a variety of topics relating to minority influence. The authors grapple such issues as the power of minorities to provide social change; the minorities' capacity to induce divergent thinking; group polarization; the place of historical method and the importance of field study. Contributions are grouped into three sections representing theory, limits of study, and methods. Some examples from the book are: In part one, Crano analyzes the role of social comparison processes and provides an integrative model. In part two, Worchel argues that groups evolve over time in a predictable manner and that the impact of the minority will depend on the stage of group development. In part three, Personnaz and Personnaz explain the importance of the spectrometer method.

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