FUNNY BUSINESS: Moguls, Mobsters, Megastars, and the Mad, Mad World of the Ad Game - Hardcover

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9780825305399: FUNNY BUSINESS: Moguls, Mobsters, Megastars, and the Mad, Mad World of the Ad Game

Hardcover

ISBN 10: 082530539X ISBN 13: 9780825305399

Publisher: BEAUFORT BOOKS, 2010

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A famous ad for Levy's Jewish Rye Bread showed an African-American kid, smiling after biting a deli sandwich obviously made with their product. The headline read: You don't have to be Jewish to love Levy's. And you don't have to be in advertising (or even in business) to love these laugh-out-loud stories, a result of Allen Rosenshine's nearly 45 years in advertising.The moguls he's known -- many of America's most recognizable captains of industry -- appear in scenes uncustomary to any corporate boardroom. The mobsters he's dealt with come off as characters far more comic than threatening. The megastars he's met, from presidents to pop artists to pro athletes, are captured here as no camera has ever seen them. When these crowds mixed with the madcap world of Madison Avenue, it was never business as usual.Funny Business is funny, it's about business, but more than that, it's about being human. It's about all of us-- the only creatures on earth that can really laugh, most meaningfully at ourselves.

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Product Description:

Rare Book

Synopsis:

You don't have to be in advertising (or even in business) to love these laugh-out-loud stories, a result of Allen Rosenshine's nearly 45 years in advertising. The moguls he's known - many of America's most recognisable captains of industry - appear in scenes uncustomary to any corporate boardroom. The mobsters he's dealt with come off as characters far more comic than threatening. The megastars he's met, from presidents to pop artists to professional athletes, are captured here as no camera has ever seen them. When these crowds mixed with the madcap world of Madison Avenue, it was never business 'as usual'. "Funny Business" is funny, it's about business, but more than that, it's about being human. It's about all of us - the only creatures on earth that can really laugh, most meaningfully at ourselves.

"About this title" may belong to another edition of this title.