The Economics and Financing of Media Companies: Second Edition - Hardcover

Picard, Robert G.

Hardcover

ISBN 10: 0823232565 ISBN 13: 9780823232567

Publisher: Fordham University Press, 2011

Synopsis

In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.

About this title

Review:

Picard nicely covers traditional media with respect to both economics and finance and addresses many aspects of digital media.----Choice

About the Author:

Prof. Robert G. Picard is Director of Research at the Reuters Institute at the University of Oxford, the author and editor of 25 books, and editor of the Journal of Media Business Studies.

About this edition

• Publisher: Fordham University Press
• Publication date: 2011
• ISBN 10: 0823232565
• ISBN 13: 9780823232567
• Binding: Hardcover
• Edition number: 2
• Number of pages: 286