The All New Print Production Handbook - Softcover

Bann, David

Softcover

ISBN 10: 082309992X ISBN 13: 9780823099924

Publisher: Watson-Guptill Pubns, 2007

Synopsis

Print production is a key consideration at every step of the creative process, from concept, to digital workflow, color management, font and image use, to file formats, to post-production. The All New Print Production Handbook is the practical, incisive, authoritative handbook that reveals and explains every aspect of print production. Need to know about paper types? Proofreading? Platemaking? Pricing? Print processes? Packing? Any of hundreds of other topics? Here’s the complete one-volume resource that illuminates and illustrates these complex areas and many, many more, always placing the information in the context of wider movements within the industry and the emergence of new technologies. At every stage, this practical, hands-on manual explores how and why to make print production decisions that will create a better final product, whether the project is a fine limited edition, a school newsletter, a mass-produced magazine, or a soap wrapper.

About this title

Review:

"Essential reading for all those involved in print creation and
production."
-- DIGIT

From the Back Cover:

The All New Print Production Handbook is a unique, practical,
and incisive reference resource revealing and explaining every aspect of
print production, from traditional and specialist printing and binding
techniques, via materials old and new, to the most forward-looking and
insightful analysis of current and next-generation digital layout and print
production processes.

- An in-depth, practical exploration of all of the key contemporary issues,
techniques, and technologies in printing and print production, from
established techniques to digital printing and publishing on demand

- A comprehensive, step-by-step analysis of contemporary print production,
how it works, why it is important, what the technologies are, and how they
relate to wider issues in publishing, production, design, and editing

- A unique explanation of every stage of the production process, from
planning your product, through materials, print buying, page design and
layout software, negotiating hints and tips, global market issues, binding,
and distribution

About this edition

• Publisher: Watson-Guptill Pubns
• Publication date: 2007
• ISBN 10: 082309992X
• ISBN 13: 9780823099924
• Binding: Paperback
• Number of pages: 224