This Business of Television: A Practical Guide to the TV/Video Industries for Producers, Directors, Writers, Performers, Agents and Executives - Hardcover

Blumenthal, Howard J.; Goodenough, Oliver R.

Hardcover

ISBN 10: 0823077624 ISBN 13: 9780823077625

Publisher: Billboard Books,U.S., 1991

Synopsis

This guide to the legal, economic and productive aspects of television provides the reader with an analysis of distribution, programming, production, audience measurement, advertising, legal and business affairs, and international issues. One third of the book looks at samples of vital contracts and agreements - including the rights acquisition, the home video license and the syndication pilot/series agreement.

About this title

About the Author:

HOWARD J. BLUMENTHAL has been a producer, creative consultant, teacher, and journalist. He developed and served as senior producer for the Peabody and Emmy Award-winning PBS series, Where in the World is Carmen Sandiego, and served as creative or marketing consultant for MTV, the Cartoon Network, and various advertising agencies. He has produced hundreds of hours of programming, including game shows, talk shows, dramas, and children's programming. In addition, he is the author of over twenty books, including the CD Listener's Guide series (Billboard Books). OLIVER R. GOODENOUGH has been in legal practice for over 25 years, specializing in both entertainment and communications law as well as in corporate and business law. A professor at the Vermont Law School, he has also held academic appointments as a Visiting Scholar at Cambridge University and as a lecturer at the University of Pennsylvania Law School.

About this edition

• Publisher: Billboard Books,U.S.
• Publication date: 1991
• ISBN 10: 0823077624
• ISBN 13: 9780823077625
• Binding: Hardcover
• Edition number: 1
• Number of pages: 660