Items related to Communication in Political Campaigns: 11 (Frontiers...
Synopsis
This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns.
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About the Author
The Author: William L. Benoit received his Ph.D. in communication from Wayne State University. He is Professor of Communication at the University of Missouri, and is frequently called upon as an expert by the news media during political campaigns.
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- PublisherPeter Lang Publishing Inc
- Publication date2006
- ISBN 10 0820486361
- ISBN 13 9780820486369
- BindingHardcover
- Edition number2
- Number of pages292
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Communication in Political Campaigns. (= Frontiers in Political Communication; Vol. 11) .
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New York / Bern, Peter Lang, 2007
ISBN 10: 0820486361
ISBN 13: 9780820486369
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Communication in Political Campaigns
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Peter Lang Pub Inc, New York, New York, U.S.A., 2006
ISBN 10: 0820486361
ISBN 13: 9780820486369
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COMMUNICATION IN POLITICAL CAMPAIGNS
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Peter Lang Inc., International Academic Publishers, 2006
ISBN 10: 0820486361
ISBN 13: 9780820486369
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Communication in Political Campaigns
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Peter Lang Ltd. International Academic Publishers Dez 2006, 2006
ISBN 10: 0820486361
ISBN 13: 9780820486369
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns. 294 pp. Englisch. Seller Inventory # 9780820486369
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Communication in Political Campaigns
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns. Seller Inventory # 9780820486369
Quantity: 2 available