Items related to Educational Marketing: A Business Approach to School-Communi...
The American public school system is the biggest business in the world. Too frequently the schools are still thought of as 'the little red schoolhouse' and are marketed to their many and varied clients as such. This book provides a method by which students of teaching and learning, school board members, superintendents of schools, school principals, state and federal lawmakers, educational agencies at all levels might use some of the private sector ideas to effectively and efficiently market their products to the right 'consumers.
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Review:
The power of the book lies in the examples of practical approaches borrowed from the business world and adapted by Holcomb to the education community. Aspiring administrators, newly appointed ones, or seasoned veterans will find the book to be a valuable resource as they focus on their schools' academic programs.--George E. Pawlas, Associate Professor of Educational Leadership, University of Central Florida, Orlando
Synopsis:
The American public school system is reputedly the biggest business in the world. Here Holcomb discusses education as a product as well as a service, claiming that it can be measured, evaluated, packaged and marketed. He aims to bring private sector ideas to educationalists and administrators.
"About this title" may belong to another edition of this title.
- PublisherUniversity Press of America
- Publication date1993
- ISBN 10 0819191450
- ISBN 13 9780819191458
- BindingHardcover
- Number of pages210
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