This text provides a perspective for understanding presidential debates by analyzing the debates in 1992 among candidates Bill Clinton, George Bush and Ross Perot. It argues that candidates are able either to undermine or to preserve the vital issues of personal credibility and policy matters.
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WILLIAM L. BENOIT is Professor of Communication at the University of Missouri. Benoit has published extensively in political communication, including The Clinton Scandals and the Politics of Image Restoration, with Joseph R. Blaney (Praeger, 2001).
David Zarefsky is dean of the School of Speech and professor of communication studies at Northwestern University.
About the Author: E. Culpepper Clark is Executive Assistant to the President at the University of Alabama, where he is also Professor with appointments in Speech Communication and History. He is the author of Francis Warrington Dawson and the Politics of Restoration: South Carolina, 1874-1889.
Candidates in Conflict provides a new perspective for understanding presidential debates by analyzing the three televised debates in 1992 among candidates Bill Clinton, George Bush, and Ross Perot. Viewed by millions and now an expected part of presidential campaigns, the debates captured the attention of the nation. The authors show that presidential candidates, by using persuasive attack and defense strategies, are able either to undermine (in the case of their opponents) or to preserve (for themselves) the vital issues of personal credibility and policy matters. The book includes complete transcripts of the debates.
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