Private Screenings: Television and the Female Consumer (Camera Obscura Book) - Softcover

Spigel, Lynn

Softcover

ISBN 10: 0816620539 ISBN 13: 9780816620531

Publisher: Univ Of Minnesota Press, 1992

Synopsis

While much research into television has been historical, textual, or empirical, this volume approaches the topic from a sociocultural and feminist perspective, to address important questions from the viewpoint of the audience as well as from that of the industry. The contributors examine the ways in which the television industry seeks to deliver a female audience to its advertisers while inserting itself into women's lives, both at home and in the marketplace - hence the concept of a private screening in which the outside media world is brought into the personal space. The volume analyzes how television delivers "consumption" to its female audience by displaying commodities and lifestyles that attempt to engender an idealized sense of community and how audiences understand television programming and how these programs construct definitions of "femininity".

About this title

About the Author:

Lynn Spigel is a professor in the Department of Radio/Television/Film at Northwestern University. She is the author of Welcome to the Dreamhouse: Popular Media and Postwar Suburbs (published by Duke University Press) and Make Room for TV: Television and the Family Ideal in Postwar America. Jan Olsson is a professor in the Department of Cinema Studies at Stockholm University in Sweden. He is a coeditor of Nordic Explorations: Film Before 1930.

About this edition

• Publisher: Univ Of Minnesota Press
• Publication date: 1992
• ISBN 10: 0816620539
• ISBN 13: 9780816620531
• Binding: Paperback
• Edition number: 1
• Number of pages: 312