Items related to Vespa: Style in Motion
Synopsis
More than one thousand full-color and black-and-white illustrations celebrate one of the most recognizable pop culture icons of the twentieth century, looking at the enduring popularity of the Vespa scooter, tracing its history from its origins after World War II to the Granturismo model of today, and offering a definitive reference of all forty-one models. Original.
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Synopsis
The Vespa's history is a fascinating and varied one. The scooter has stamped its mark on an entire epoch. For over 50 years, the Vespa has fascinated millions, giving the world a unique image of Italian design and remaining the means of transport most synonymous with freedom. Produced in 1946, the first Vespa offered mobility to everyone. Italy was getting over its war wounds and getting about on the scooter. During the "Dolce Vita" years, "Vespa" meant "scooter"; foreign newspaper correspondents described Italy as "Vespa country", and the role Vespa played in Italian society is shown by its appearance in dozens of films. Then, it became the two-wheeler for the time of economic boom. And during the 1960s and 1970s, it was the vehicle for the propagation of the revolution of ideas that the kids of those years were establishing. Now the Vespa provides the perfect solution to today's congested cities. Spanning 336 pages and featuring over 300 original photographs, many rare and unseen, Vespa, delves into the facets of the famous brand from its innovative technical and stylistic design to its freedom-inspired customers.
Divided into 6 chapters, each chapter details not only the evolution of the company and the development of the models but also the impact Vespa has had on worldwide culture. The book is packed with unusual photographs from the Vespa archives, featuring all the models, famous faces, races and much more.About the Author
Piaggio, founded in 1884 in Pontedera, Italy, is one of the world's leading manufacturers of motorized two-wheeled vehicles. With the debut of its Vespa in 1945, Piaggio created the vehicle that is practically synonymous with the word "scooter."
"About this title" may belong to another edition of this title.
- PublisherChronicle Books Llc
- Publication date2004
- ISBN 10 0811842487
- ISBN 13 9780811842488
- BindingPaperback
- Edition number1
- EditorMazzanti Davide
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Vespa
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Vespa: Style in Motion
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Vespa: Style in Motion
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Vespa: Style in Motion
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Vespa
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Chronicle Books, 2004
ISBN 10: 0811842487
ISBN 13: 9780811842488
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Vespa
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