A successful Web site presents information to the user in a format with which he or she is accustomed. How much greater then the challenge to build a Web site capable of addressing the information needs of racially, ethnically, and linguistically diverse populations. Linda Main brings to the forefront those issues that should be considered by anyone building a Web site aimed at a multinational audience.
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Building Web Sites for a Multinational Audience An examination of the practical issues that should be considered by anyone building a Web site aimed at a multinational audience. It covers: writing systems, character sets and encoding; XHTML and CSS style sheets; the sensible use of graphics; and the possible uses of Javascript, XML and XSLT. Full description
Useful for it's discussion of cultural and technical issues, Building Websites for a Multinational Audience is recommended for computer, technology or programming collections of public, academic or special libraries.--Internet Reference Services Quarterly
The book is a simple guide to practical issues, such as character sets, encoding, XML, Javascript, and cascading style sheets (CSS), and shows how to utilize these technologies for a globalized Web site. Although the book examines some subjective and objective cultural issues as well, its major focus is on practical skills and techniques, which distinguishes it from others....Each chapter begins with a brief description of basic concepts and is followed by step-by-step instructions that involve HTML coding and/or Web browser configurations. Screenshots and examples of HTML code illustrate the instructions. The result of this consistent approach is that all the related technologies, software, and standards are thoroughly presented. Each chapter ends with a comprehensive reference list that consists primarily of Web-based resources but also has some essential print materials. As a whole, this book does a decent job of achieving its purpose, which is bringing together all the practical issues to consider in building a globalized Web site. Experienced Web designers may already know all the technologies or applications described in this book, such as Javascript or Photoshop, but they may never have thought of using them in the suggested ways particularly for a multinational audience. Most of all, the standards, software, and other resources introduced in the book are of great use for Web developers. The book is especially suitable for those who already have a basic knowledge of creating a general Web site. A think book, it is useful for a quick reference or instruction from a technology perspective...--Library & Information Science Research
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