Building a Housewife's Paradise: Gender, Politics, and American Grocery Stores in the Twentieth Century - Hardcover

Deutsch, Tracey

3.6

30 ratings by Goodreads

9780807833278: Building a Housewife's Paradise: Gender, Politics, and American Grocery Stores in the Twentieth Century

Hardcover

ISBN 10: 0807833274 ISBN 13: 9780807833278

Publisher: The University of North Carolina Press, 2010

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Gender and economic politics shape the distribution of food. Supermarkets are a mundane feature in the landscape, but as Tracey Deutsch reveals, they represent a major transformation in the ways that Americans feed themselves. In her examination of the history of food distribution in the United States, Deutsch demonstrates the important roles that gender, business, class, and the state played in the evolution of American grocery stores. Deutsch's analysis reframes shopping as labor and embeds consumption in the structures of capitalism. The supermarket, that icon of postwar American life, emerged not from straightforward consumer demand for low prices, Deutsch argues, but through government regulations, women customers' demands, and retailers' concerns with financial success and control of the 'shop floor'. From small neighborhood stores to huge corporate chains of super-markets, Deutsch traces the charged story of the origins of contemporary food distribution, treating topics as varied as everyday food purchases, the sales tax, postwar celebrations and critiques of mass consumption, and 1960s and 1970s urban insurrections. Demonstrating connections between women's work and the history of capitalism, Deutsch locates the origins of supermarkets in the politics of twentieth-century consumption.

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Review:

A meticulously researched study that delivers vast quantities of data. . . . Deutsch argues forcefully that retail history warrants close attention. . . . Recommended.--Choice [This] book causes readers to look more closely at one of the most important consumer experiences of the twentieth century.--The Historian Deutsch convincingly shows how the creation of the supermarket was a highly contingent, negotiated, social and political process; not inevitable and not easily explained as a result of consumer demand or consumer satisfaction.--American Studies Tracey Deutsch's well-written and impeccably researched book is a major contribution to studies of mass retailing and the politics of mass consumption . . . . [Her] richly detailed and rigorously analyzed study will find an appreciative audience among historians of gender, business, labor, and consumer culture.--American Historical Review Paints a picture of stores alive with social interactions and struggles that often contradict the standardized model supermarkets are known for.--University of Chicago Magazine A tremendous contribution to several bodies of literature.--Reviews in American History [A] vivid social history--Enterprise & Society [Deutsch's] work makes a significant contribution to the growing historiography of consumer politics. . . . Deutsch demonstrates the central role that gender played in the rise of supermarkets.--Journal of American History

About the Author:

TRACEY DEUTSCH is assistant professor of history at the University of Minnesota.

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