Psycholinguistic Phenomena in Marketing Communications - Hardcover

Hardcover

ISBN 10: 0805856900 ISBN 13: 9780805856903

Publisher: Psychology Press, 2006

Synopsis

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About this title

Synopsis:

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. "Psycholinguistic Phenomena in Marketing Communications" is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising. The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation.

"Psycholinguistic Phenomena in Marketing Communications" is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.

About the Author:

Tina M. Lowrey (Ph.D., University of Illinois) is Professor of Marketing at the University of Texas at San Antonio. Her research investigates the impact of various psycholinguistic factors, particularly syntax and phonetic symbolism on advertising  recall and persuasiveness. Her work has appeared in such journals as Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Advertising.

About this edition

• Publisher: Psychology Press
• Publication date: 2006
• ISBN 10: 0805856900
• ISBN 13: 9780805856903
• Binding: Hardcover
• Edition number: 1
• Number of pages: 310
• Editor: Lowrey Tina M.