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Arguing that a political economy predicted on commodity value has long since been replaced by the political economy of the sign, Baudrillard traces the hyperrealist consequences of the "end of production" through chapters focusing on fashion, the body and death. The seeming inevitability of the triumph of the "semiotic" commodity over "symbolic" (gift) exchange is shown to be an error perpetrated by Marxist theory, which has itself been absorbed into "the code" that governs the transformation of value. Baudrillard's intention is to defeat the code by turning its own logic against it, inverting Marx, Freud, and finally Saussure in an effort to abolish "value" itself. His analysis is carried along on its own rhetorical force... achieves extraordinary insight into the malaise pervading late-capitalist societies.
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