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Individuals in Mass Media Organizations: Creativity and Constraint (SAGE Series in Communication Research) - Hardcover
Synopsis
Ettema and Whitney have collected essays that study the ways in which the organizational life of mass media limit, shape, and encourage the creativity of individuals within them. Commercial demands, the values of people within the industry, ideas of product image, and the forces that form broadcast news are among the subjects discussed.
'Ettema and Whitney have edited an interesting, often provocative collection whose unifying theme...represents an important application of organization theory to the communication process.' -- Journal of Communication, Spring 1983
"synopsis" may belong to another edition of this title.
- PublisherSAGE Publications, Inc
- Publication date1982
- ISBN 10 080391766X
- ISBN 13 9780803917668
- BindingHardcover
- Edition number1
- Number of pages254
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Individuals in Mass Media Organizations : Creativity and Constraint
Published by
SAGE Publications, Incorporated, 1982
ISBN 10: 080391766X
ISBN 13: 9780803917668
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 13414450-6
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Individuals in Mass Media Organizations: Creativity and Constraint (SAGE Series in Communication Research)
Seller: Wonder Book, Frederick, MD, U.S.A.
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Condition: Good. Good condition. No Dust Jacket (lectures, essays). Seller Inventory # SB18A-01585
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