The Republic of Mass Culture: Journalism, Film-making and Broadcasting in America Since 1941 (The American Moment) - Hardcover

Baughman

Hardcover

ISBN 10: 080184276X ISBN 13: 9780801842764

Publisher: John Hopkins University Press, 1992

Synopsis

The new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it had on the established mass media―radio, film, newspapers, and magazines. When television captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, subgroup markets with novel content: rock 'n' roll for teenage radio listeners in the 1950s, sexually explicit films that began to appear in the 1960s, and analytical newspaper reporting in the 1970s and 1980s. The growing popularity of cable TV posed new complications, especially for network television. The capacity of individual media industries to adapt not only determined their success or failure but also shaped the content of their products.

Two new chapters examine media entrants like Fox News, technologies such as the Internet, and increasing industry concentration. Baughman discusses significant changes in media economics and audience demand that are having profound effects on radio program formats, television news coverage, and the very existence of newspapers.

Carefully drawing on interdisciplinary communication research, The Republic of Mass Culture presents a lively analysis of the shifting objectives and challenges of the media industries.

About this title

Review:

"Factual and anecdotal, Baughman's book will be useful to students and scholars seeking a wide overview of media history since 1941... His work is unusual in its breadth: it covers not only motion pictures and television but also radio, newspaper and periodical publishing, and even to some extent the music industry." -- Journal of American History

"Outlines the development of the new journalism, film, and the new television since 1941 with precision and considerable insight. It is a book that should be around for consulting." -- Journal of Popular Culture

Book Description:

A lively analysis of the impact that the advent of television has had on America's media industries.

About this edition

• Publisher: John Hopkins University Press
• Publication date: 1992
• ISBN 10: 080184276X
• ISBN 13: 9780801842764
• Binding: Hardcover
• Number of pages: 256