This highly-esteemed text follows the evolution of the news, both as a social and economic product, and as a key to understanding the American political process. Analyzing how the press, public, and politicians interact in a not always functional political system, the new Fourth Edition continues to offer the features that made the previous editions so successful: the best overview of research on media and politics available, in-depth "Case Studies" in every chapter, and unique views from the press. The Fourth Edition is also a sweeping revision and several broad new themes have been woven throughout the book to reflect important changes in recent years: 1. the decline of mass media and the fragmentation of the mass news audience; 2. the rise of strategic communication and new technologies of audience targeting; 3. the rise of news negativity; and 4. the news reform movement. These themes, along with relevant new examples to illustrate them, not only bring this new edition up-to-date, but reflect theoretical and empirical developments in the political communication field as well.
"synopsis" may belong to another edition of this title.
Shipping:
£ 11.93
From United Kingdom to U.S.A.
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780801319211. Seller Inventory # 8595922