Moonshot!: Game-Changing Strategies to Build Billion-Dollar Businesses - Softcover

Sculley, John

Softcover

ISBN 10: 0795348622 ISBN 13: 9780795348624

Publisher: Rosettabooks, 2016

Synopsis

NOW AVAILABLE IN PAPERBACK“The future belongs to those who see the possibilities before they become obvious... This is the most exciting time ever to be part of the business world.”Throughout history, there are some events that stand out as so groundbreaking that they completely change life as we know it. The Apollo moon landing of 1961 was one of those events—the invention of the Apple personal computer was another. In this book, John Sculley—former CEO of both Pepsi and Apple—claims we are in an era that is giving birth to numerous groundbreaking events and inventions—moonshots—that will change the way we live and work for generations to come. The time is ripe, according to Sculley, for a new breed of innovative entrepreneurs to build businesses across industries that will bring in billions of dollars—while changing people’s lives for the better. And in this book, he’ll show you how to do it. Moonshot! lays out a roadmap for building a truly transformative business, beginning with a can’t-fail concept and drawing on clear examples from companies who’ve done innovation right.

About this title

From the Back Cover

I wrote Moonshot! because I believe this is the best time ever to build a transformational business. The big Moonshot occurring right now is the convergence of incredible exponentially expanding technologies including the cloud, mobile devices, sensors and big data. The effect of this Moonshot is to shift power from the Producer-in-Control to the Customer-in-Control. So, it’s all about the customer, and in my book I try to provide entrepreneurs and business executives with insights and tools they can use to build successful businesses. These are strategies I have learned through a lifetime in business and ones I use every day with my own companies. I also put these game changing strategies in the context of the dramatic changes going on with the middle classes, both in the U.S. and in Emerging markets.

From the Inside Flap

John Sculley has always had insatiable curiosity. While growing up in Long Island, New York, and Bermuda, he was fascinated by electronics, particularly television in its early days. By the age of fourteen, he had invented a color picture tube and a remote channel tuner. He was also a ham radio operator and enjoyed communicating with a network of friends around the world.

John has always loved to draw. In fact, he began his graduate studies in architecture, but was convinced to switch to business. As he rose through the ranks of Pepsi, he loved any assignment that involved building, whether it be new packaging or new advertising campaigns like the “Pepsi Generation” or the “Pepsi Challenge.”

He was and still is a natural entrepreneur. And he has used those skills to his advantage ever since.

John’s passion is business, and he is at it every day of the week. Since leaving the corporate world in the early 1990s, John works closely with his two brothers, Arthur and David.

His real soulmate is his wife, Diane, herself an accomplished business woman. She is there at all times, providing guidance, advice, and support. She is the love of his life.

John and Diane Sculley reside in Florida.

About this edition

• Publisher: Rosettabooks
• Publication date: 2016
• ISBN 10: 0795348622
• ISBN 13: 9780795348624
• Binding: Perfect Paperback
• Number of pages: 216