Moonshot!: Game-Changing Strategies to Build Billion-Dollar Businesses - Hardcover

Sculley, John

Hardcover

ISBN 10: 0795343264 ISBN 13: 9780795343261

Publisher: Rosettabooks, 2014

Synopsis

“The future belongs to those who see the possibilities before they become obvious... This is the most exciting time ever to be part of the business world.”

Throughout history, there are some events that stand out as so groundbreaking that they completely change life as we know it. The Apollo moon landing of 1969 was one of those events—the invention of the Apple personal computer was another. The time is ripe for a new breed of innovative entrepreneurs to build businesses across industries that will bring in billions of dollars—while changing people’s lives for the better. In this book, John Sculley will show you how to do it.

Former CEO of both PepsiCo and Apple, John Sculley lays out a roadmap for building a truly transformative business. Beginning with a can’t-fail concept and inspired by smart data, Moonshot! reveals the core concepts for a twenty-first century business. Producer-in-Control models are a thing of the past, but the Customer-in-Control future is bright for those that know how to use it. With technology at your back, now might be the best time in history to start a business—but the future belongs to those who see the possibilities before they become obvious. Moonshot! will teach you to have the upper hand in any business.

About this title

Product Description:

Title: Moonshot!( Game-Changing Strategies to Build Billion-Dollar Businesses) <>Binding: Hardcover <>Author: JohnSculley <>Publisher: Rosettabooks

From the Back Cover:

I wrote Moonshot! because I believe this is the best time ever to build a transformational business. The big Moonshot occurring right now is the convergence of incredible exponentially expanding technologies including the cloud, mobile devices, sensors and big data. The effect of this Moonshot is to shift power from the Producer-in-Control to the Customer-in-Control. So, it’s all about the customer, and in my book I try to provide entrepreneurs and business executives with insights and tools they can use to build successful businesses. These are strategies I have learned through a lifetime in business and ones I use every day with my own companies. I also put these game changing strategies in the context of the dramatic changes going on with the middle classes, both in the U.S. and in Emerging markets.

About this edition

• Publisher: Rosettabooks
• Publication date: 2014
• ISBN 10: 0795343264
• ISBN 13: 9780795343261
• Binding: Hardcover
• Number of pages: 216