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Read the book that is revolutionizing international business!
With over 50,000 copies sold in its first edition, Riding the Waves of Culture dispelled the idea that there is only one way to manage, and was the first book to show professional managers how to build the cross-cultural skills, sensitivity, and awareness required in today's global business environment. In this second edition, Fons Trompenaars and co-author Charles Hampden-Turner reveal the seven key dimensions of business behavior, and how they combine to form four basic types of corporate culture:
This revised and updated edition features completely new sections including:
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