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Through an approach that is both conceptual and practical, this text helps mass communication and broadcast students understand the value and commercial uses of the World Wide Web in the mass communication professions. Students will learn to think critically about social, legal, and ethical issues related to the world wide Web, and they will get practical information about how different media domains (radio, TV, public relations, advertising) are currently using the Web for both marketing and content purposes.
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- PublisherMayfield Publishing Co ,U.S.
- Publication date2001
- ISBN 10 0767424247
- ISBN 13 9780767424240
- BindingPaperback
- Number of pages424
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The World Wide Web: A Mass Communication Perspective, 2001 Update
Published by
McGraw-Hill Humanities/Social Sc
(2001)
ISBN 10: 0767424247
ISBN 13: 9780767424240
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The World Wide Web: A Mass Communication Perspective, 2001 Update
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The World Wide Web: A Mass Communication Perspective, 2001 Update
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The World Wide Web: A Mass Communication Perspective, 2001 Update
Published by
McGraw-Hill Humanities/Social Sciences/Languages
(2001)
ISBN 10: 0767424247
ISBN 13: 9780767424240
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