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Synopsis
Paperback. Pub Date: 08 2008 Pages: 600 Publisher: Barrons Educational Series Inc. .. U.S. more than the 4.000 marketing-related Terms and definitions cover a wide array of TOPICS Among them are print production Radio TV and Outdoor Advertising . internet marketing. direct marketing. market research and testing. pricing. marketing legislation. and much more. HereA aa sa fact-filled reference guide for small business owners. internet marketers. advertising artists and copywriters. media analysts. business students. sales and marketing managers. and others seeking to understand marketing concepts and applications.
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Product Description
More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.
"About this title" may belong to another edition of this title.
- PublisherBarron's Educational Series Inc.,U.S.
- Publication date2008
- ISBN 10 0764139355
- ISBN 13 9780764139352
- BindingVinyl Bound
- Number of pages600
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ISBN 10: 0764139355
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Dictionary of Marketing Terms
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Dictionary of Marketing Terms
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ISBN 13: 9780764139352
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Dictionary of Marketing Terms (Barron's Business Guides)
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