Reassessing the Internationalization of the Firm: 11 (Advances in International Marketing, 11) - Hardcover

Hardcover

ISBN 10: 0762307951 ISBN 13: 9780762307951

Publisher: JAI Press Inc., 2001

Synopsis

As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of the evolving nature of internationalization in the context of shifting environmental forces in an effort to: highlight the nature of firms' changing behaviours; explore the potential reasons for those changes; and propose new perspectives from which a more contemporary theory of internationalization can be developed. The papers in this volume examine the internationalization behaviour of a wide range of firms, from MNCs to SMEs, including firms from both developed and emerging economies. Consideration is given to the rapid internationalization of "born global" firms, to inward as well as outward internationalization and to the dynamic nature of internationalization at the beginning of the 21st century.

About this edition

• Publisher: JAI Press Inc.
• Publication date: 2001
• ISBN 10: 0762307951
• ISBN 13: 9780762307951
• Binding: Hardcover
• Number of pages: 288
• Editor: Axinn C.N., Matthyssens P.