Items related to Nike Culture: The Sign of the Swoosh (Cultural Icons...
This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics.
Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
"synopsis" may belong to another edition of this title.
Review:
`This book is likely to be useful for a range of undergraduate courses, particularly related to sport or the media. It holds the promise of illustrating some key aspects of social and cultural theory in a familiar, even infamous, context: Nike' - Sport, Education and Society
"The book is likely to stimulate a wide range of classroom discussions about the impact, both positive and negative, of advertising in our society."
(Journalism & Mass Communication Quarterly)"In ‘Nike Culture,’ part of the Sage ‘Core Cultural Icons’ series, Robert Goldman and Stephen Papson provide a fascinating deconstructive take on the television advertising strategies of that most successful of sportswear brands, Nike. The book ‘Nike Culture’ is packed fullof textual analysis. Paga after page is saturated with the pursuit of discursive regimes as the authors admirably struggle throughout complex praxes of Nike’s intertextuality. This book’s drive, its strength, comes from the identification of ‘the swoosh’ as the constant―that which can be printed down of Nike’s complex and transforming advertising approach."
(Sociological Research Online)"About this title" may belong to another edition of this title.
- PublisherSAGE Publications Ltd
- Publication date1998
- ISBN 10 0761961488
- ISBN 13 9780761961482
- BindingHardcover
- Edition number1
- Number of pages208
- Rating
Buy New
Learn more about this copy
£ 179.49
Shipping:
£ 19.69
From Germany to U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Nike Culture
Published by
Sage Publications, SAGE Publications Ltd
(1999)
ISBN 10: 0761961488
ISBN 13: 9780761961482
New
Hardcover
Quantity: 2
Seller:
Rating
Book Description Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture. 208 pp. Englisch. Seller Inventory # 9780761961482
Buy New
£ 179.49
Convert currency
Seller Image
NIKE CULTURE
Published by
Sage Publications|SAGE Publications Ltd
(1999)
ISBN 10: 0761961488
ISBN 13: 9780761961482
New
Hardcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Taking the Nike swoosh logo as a point of departure, this study examines how an advertising image works, exposing the psychology, sociology, and culture behind it. The authors describe and deconstruct the themes and structures of Nike advertising, and explo. Seller Inventory # 1466631841
Buy New
£ 158.29
Convert currency
Stock Image
Nike Culture : The Sign of the Swoosh
Published by
Sage Publications, SAGE Publications Ltd
(1999)
ISBN 10: 0761961488
ISBN 13: 9780761961482
New
Hardcover
Quantity: 2
Seller:
Rating
Book Description Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture. Seller Inventory # 9780761961482
Buy New
£ 182.23
Convert currency