Persuasion: Psychological Insights and Perspectives - Softcover

Timothy Brock; Melanie Green

Softcover

ISBN 10: 076192809X ISBN 13: 9780761928096

Publisher: SAGE Publications, Inc, 2005

Synopsis

Persuasion: Psychological Insights and Perspectives, Second Edition highlights important and influential views on persuasion and guides students through the important contemporary centers of basic and applied persuasion research. The renowned contributors to this volume apply cutting-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice, political communication, group decision making, and the impact of narratives. This Second Edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups, and advertising.

About this title

Review:

"It bodes well for the teaching and giving away of psychology that so many respected researchers are able and willing to write well and simplify without oversimplifying their findings. ... The contributors represent an unusual breadth of disciplines and academic rank, yet, while preserving their own style of writing, they present important material in a provocative, engaging, and interesting fashion. The scholarship behind the writing and the findings is incontrovertible. This book should have wide appeal not only for advanced undergraduates in psychology but also to a variety of other disciplines, such as marketing, political science, and advertising." (PsycCRITIQUES:Contemporary Psychology (2005, Vo.50, No. 28, Article 8) 2005-07-11)

About the Author:

Timothy C. Brock has published articles and book chapters on a wide variety of topics in the psychology of persuasion, including effects of salesperson-consumer similarity on purchasing behavior; the role of cognitive responses in determining acceptance of persuasive messages; processing of unintelligible persuasive messages; and the effect of cognitive tuning on attitude change persistence.  He has authored, coauthored, and edited nine books, most on attitudes and persuasion.  Dr. Brock is currently Professor of psychology at Ohio State University.

About this edition

• Publisher: SAGE Publications, Inc
• Publication date: 2005
• ISBN 10: 076192809X
• ISBN 13: 9780761928096
• Binding: Paperback
• Edition number: 2
• Number of pages: 368
• Editor: Brock Dr. Timothy C.