Agenda-Setting: 6 (Communication Concepts) - Hardcover

Dearing, James W.; Rogers, Everett M.

Hardcover

ISBN 10: 0761905626 ISBN 13: 9780761905622

Publisher: SAGE Publications, Inc, 1997

Synopsis

What is the major social problem in the news today? Who made it so important? Social issues that are widely recognized on the media agenda often demand attention on the public agenda, and in turn move quickly up the policy agenda, creating policy changes.

Based on research of contemporary social issues that have hit the headlines - including the war on drugs, drink-driving, the Exxon Valdez oil spillage, AIDS and the Ethiopian famine - this book provides important theoretical and practical insights into the agenda-setting process and its role in effecting social change.

About this title

Synopsis:

An introduction to communication research presenting social issues including the war on drugs, drunk driving, the Exxon Valdez, the Ethiopian famine, and AIDS, provides theoretical and practical insight into the agenda-setting process and its role in effecting social change. Paper edition (0563-4), $16.95. Annotation c. by Book News, Inc., Portland

About this edition

• Publisher: SAGE Publications, Inc
• Publication date: 1997
• ISBN 10: 0761905626
• ISBN 13: 9780761905622
• Binding: Hardcover
• Edition number: 1
• Number of pages: 152