The Bottom Line Is Betrayal - Softcover

Smith, L. Murphy; Smith, Katherine T.; Crumbley, D. Larry

9780759364820: The Bottom Line Is Betrayal

Softcover

ISBN 10: 0759364826 ISBN 13: 9780759364820

Publisher: Thomson Custom Pub, 2005

The novel, The Bottom Line is Betrayal, combines education with entertainment to make learning easy and interesting. Fundamentals of accounting, economics, finance, management, and marketing are key elements of the story. The book includes a computer disk containing files which demonstrate various business applications as well as a unique computerized slide show. The book is ideally suited for use in business courses to supplement textbook coverage of contemporary issues associated with the global marketplace and information technology. Additionally, the book will provide interesting reading for virtually anyone concerned with the continually changing world of business. The action moves around the world: Atlanta; Washington, D.C.; Berlin; Warsaw; Moscow; and Bombay. Along the way, the readers are introduced to contemporary issues such as international trade, corporate espionage, computer crime, business ethics, foreign cultures, auditing, marketing, and perestroika. The book demonstrates how state of the art technology and business techniques are used to solve real-life problems.

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