Origin of Brands: Discover the Natural Laws of Product Innovation And Business Survival - Hardcover

Ries, Al; Ries, Laura

Hardcover

ISBN 10: 0756788021 ISBN 13: 9780756788025

Publisher: Diane Pub Co, 2004

Synopsis

In their new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.
Using studies of failed convergence products and success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding.

About this title

Review:

“Illuminating examples and wry humor combine for a delightful read.” (Harvard Business Review)

About the Author:

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

About this edition

• Publisher: Diane Pub Co
• Publication date: 2004
• ISBN 10: 0756788021
• ISBN 13: 9780756788025
• Binding: Hardcover
• Number of pages: 308