Items related to Bad Company: Behind the Corporate Mask
The most famous corporations in the world recline at their peril on the analyst's couch in Richard Milton's unique book. Providing insights into corporate behaviour and relationships with the public, based on the premise that companies operate from motives of which they are scarcely consciously aware, Milton uses memorable case studies to demonstrate which companies are sick and how they can be treated.Discover the truth about how Coca Cola changed its taste, how McDonalds silenced its critics, how the Secret Service blew its own cover, how Perrier lost its mystique and how Hoover got 'sucked in'. Learn how to diagnose the healthy corporation from the sick with an invaluable points scoring system that will leave you in no doubt as to whom you can trust. Whether you own or work for a Bad Company, or bank on their product, this book is for you. AUTHBIO: Richard Milton has been a writer, journalist and broadcaster since 1968. In a lifetime of business journalism, he has reported on many hundreds of Britain's largest companies and interviewed their senior executives. Bad Company tells the stories that didn't get published. Milton's previous books, Alternative Science and Shattering the Myths of Darwinism, sparked heated controversy.
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- PublisherHouse of Stratus
- Publication date2001
- ISBN 10 0755101510
- ISBN 13 9780755101511
- BindingPaperback
- Number of pages199
- Rating
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Bad Company: Behind the Corporate Mask
Published by
House of Stratus Ltd
(2001)
ISBN 10: 0755101510
ISBN 13: 9780755101511
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001795767
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Bad Company
Published by
House of Stratus
(2001)
ISBN 10: 0755101510
ISBN 13: 9780755101511
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Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.73. Seller Inventory # G0755101510I3N00
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Book Description Paperback. Condition: Very Good. Bad Company: Behind the Corporate Mask This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780755101511
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Bad Company: Behind the Corporate Mask
Published by
House of Stratus
(2001)
ISBN 10: 0755101510
ISBN 13: 9780755101511
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Bad Company: Behind the Corporate Mask
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780755101511
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