Do Something Different: Proven Marketing Techniques to Transform Your Business - Softcover

Wolff, Jurgen

Softcover

ISBN 10: 0753505282 ISBN 13: 9780753505281

Publisher: Virgin Books, 2001

Synopsis

This volume, built around 100 case studies, contains advice on how to take charge of your situation and create your own alternaitves. It offers examples of entrepreneurs who took a sideways look at the market and their competitors, and decided to branch out and do something a little bit surprising. As a result they made their products and their companies stand out among the competition.

About this title

Review:

"'I commend this publication to business people working wth SME's, as one which could have far reaching effects. It is accessible, readable, and may give you the creative idea you are looking for' Michael Groom, President Of The Institute Of Chartered Accountants In England And Wales."

From the Publisher:

If you carry on doing what you've been doing, you're going to carry on getting to where you've been getting. So if you want more business, you’d better DO SOMETHING DIFFERENT! This book, built around 100 instructive and revealing case studies, contains plenty of advice on how to take charge of your situation and create your own alternatives. It’s full of examples of entrepreneurs who took a sideways look at the market and their competitors, and decided to branch out and do something a little bit surprising. As a result they made their products and their companies stand out among the competition – vital in today’s business environment.

Engagingly written by a great individualist, DO SOMETHING DIFFERENT will show you how to break the mould and find your way to greater success. Follow its advice and you can set yourself apart from the crowd.

As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research institutions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.

About this edition

• Publisher: Virgin Books
• Publication date: 2001
• ISBN 10: 0753505282
• ISBN 13: 9780753505281
• Binding: Paperback
• Number of pages: 206