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The New Corporate Cultures - Hardcover

 
9780752830971: The New Corporate Cultures
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Taking examples from innovative companies around the world, the authors provide a framework for understanding corporate culture today, and for exercising cultural leadership to rebuild and motivate a workforce for optimal performance.

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When Terrence E. Deal and Allan A. Kennedy collaborated on Corporate Cultures in 1982, they were examining a facet of organisational life that over time would evolve from unknown, to generally misunderstood, to widely accepted. In light of the attention that corporate culture has since received-- and the continuous pressures exerted upon it by everything from the broadening dependence on outsourcing to the growing recognition of shareholder value--Deal, a professor at the Peabody College of Vanderbilt University, and Kennedy, an international management consultant and writer, decided to revisit and update their thinking in New Corporate Cultures. The two contend that a solid corporate culture is more important today than when they wrote their first book and examine ways that business leaders can "find a balance between the management actions needed to stay competitive and the human needs of workers to belong to meaningful institutions." Deal and Kennedy discuss the reasons why today corporate cultures are "in crisis" and offer suggestions for reversing the decline. --Howard Rothman, Amazon.com
About the Author:
Terrence Deal is a professor at Peabody College at Vanderbilt University, where he specializes in the study of organization cultures. He has recently taught at Harvard University's Graduate School of Education.Allan A. Kennedy is a Boston- and London-based management consultant and writer. He is co-author with Terrence Deal of Corporate Cultures and The New Corporate Cultures. He lives in Boston, Massachusetts.

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Other Popular Editions of the Same Title

9780738203805: The New Corporate Cultures: Revitalizing The Workplace After Downsizing, Mergers, And Reengineering

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ISBN 10:  0738203807 ISBN 13:  9780738203805
Publisher: Basic Books, 2000
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  • 9781587990267: The New Corporate Cultures: Revitalizing the Workplace After Downsizing, Mergers and Reengineering (Business Essentials) (Business Essentials S.)

    Texere..., 2000
    Softcover

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